Adopt a Coast is an organisation that encourages schools, families and the wider community to take responsibility and protect their adopted part of the coastline. Their goal is to encourage local communities to take responsibility and clean our coasts for the betterment of the marine environment for future generations.
A team of Communication Design students and I produced a campaign for the organisation around the hypothetical idea of "what would happen if our coastlines became extinct?" Alongside the campaign we worked to rebrand the organisation. Through the campaign and rebrand, adopt a coast are aiming to spread their message and get more people involved with the organisation and conservation efforts. The campaign consisted of print material, an Instagram account, video advertising and a rebrand of their existing logo.
POSTER SERIES
INSTAGRAM ACCOUNT
WEBSITE PROPOSAL
