Designer Kate Weith and I collaborated in designing a multi media marketing campaign for the Otago Polytechnic Design Communications course, with direction from our clients, Communication Design lecturer Denise Narciso and Head of Design Communication, Caro McCaw.
We delivered multiple outcomes that helped our clients communicate with their target audience of prospective students. We achieved this through a multi medium marketing strategy, involving film, social media, and print advertising. Through our research we had the knowledge to build a strong and engaging identity for the course that worked successfully across our marketing mediums and platforms, and will see them into the future.
BRAND IDENTITY
INSTAGRAM
@OPCOMMSDESIGN
INSTAGRAM ADVERTISING
BRAND MANUAL & INSTAGRAM GUIDELINES
VIDEO ADVERTISING